L’IMPATTO PSICOLOGICO DELLA PUBBLICITÀ SUI BAMBINI

Abstract

This paper aims at providing a psychological analysis of some of the most recent videos produced in Italia and aimed at children (kid marketing) on youtube and social media, apps or on the channels of the Italian national television, RAI. We cannot talk of exhaustiveness, for the multiple issues that might be considered: image, text, message, characters, prosody and their huge impact on the target audience. We have chosen videos that advertise food products, sweets, toys, kids clothing, holidays, services.